Expérience client, nouveaux défis et métavers : implications pour la recherche et la pratique en marketing des services

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 Overview

The International Conference on Customer Experience & Marketing (ICCEM) - 2023 co-organized by Paris School of Business (France)Cadi Ayyad University (Morroco) and Dunarea de Jos" University of Galati (Romania), will take place on June, 9th 2023 in Paris, France (59 rue Nationale, 75013 Paris, France)

GUEST SPEAKERS

Dipayan Biswas, Frank Harvey Endowed Professor of Marketing at University of South Florida (Tampa), USA

Ouidade SABRI, Professor of Marketing at IAE Paris-Sorbonne, France 

Alexandru Capatina, Vice-Dean for Research and International Affairs at Faculty of Economics and Business Administration,Dunarea de Jos University of Galati, Romania

   

CONFERENCE CHAIRS

Wissal Ben Arfi, Paris School of Business, France

Héger GabteniParis School of Business, France 

Farid Chaouki, Cadi Ayyad University, (NPG), Marrakech, Morroco

Alexandru CapatinaDunarea de Jos University of Galati, Romania

PUBLICATIONS OPPORTUNITIES

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